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New limited edition Alfa Romeo gets a lick of paint

[ 18 July 2011 | Print This Post ]
18 July 2011

Exclusive artwork commissioned by Alfa Romeo has been launched to celebrate the new eco-friendly Alfa MiTo Sprint in a partnership between the Italian marque and Castle Galleries.

Renowned artist Louise Dear is behind the bespoke piece, which combines classic beauty with unique design; characteristics reflective of the new Alfa Romeo’s sporty compact MiTo model.

Using a complex method of layered paint onto aluminium, Louise modelled the flamboyant art, entitled ‘Because I Can’, on her 17 year old daughter and introduced unmistakable influences from Alfa into the work.

The inspiration behind the art derives from Alfa Romeo’s new congestion charge free model, and is interpreted in the subject through a vibrant floral backdrop and mix of bold colours. The painting also includes elements of the logo, and legendary Cloverleaf symbol which is synonymous with the brand.

Louise said: “I really wanted to capture Alfa Romeo’s heritage and elegance within my creation, while bringing out the stylish and fashionable aspects of the MiTo. The mode is targeted at a young, stylish audience who have a positive attitude to life, and are focussed on being successful, and within my painting I have tried to bring this across using a combination of designs that convey powerful imagery mixed with elegance and beauty.”

An Alfa MiTo 1.3 JTDM-2 85 bhp Sprint wrapped in Louise’s design, along with the original artwork will now head to Castle Galleries locations – Birmingham’s Mailbox on July 28th, Norwich Chapelfield on August 4th, and Cardiff Bay on the 11th August.

For information on how to purchase a limited edition Louise Dear print commissioned by Alfa Romeo, visit www.castlegalleries.com/alfaromeo.


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