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Scarlett Raven: ‘The Eleventh Hour’ Live At Trafalgar Square

[ 27 October 2014 | Print This Post ]
27 October 2014

THE world’s first piece of augmented reality artwork has been created by a British contemporary artist to raise funds and awareness for The Royal British Legion this Remembrance Day.

The artist, Scarlett Raven, 28, whose collectors already include Orlando Bloom, Take That and Lord Jonathan Marland, has created the first digitally interactive piece of art; letting viewers use their smart devices to peel back the layers of the process behind creating the piece.

Working with augmented reality app Blippar, Central St Martins graduate, Scarlett Raven, has created the first in virtual artwork, as part of her ‘Eleventh Hour’ collection, in the hope to raise awareness and funds for The Royal British Legion.

The app will allow the audience to deconstruct the painting from start to finish. Each features a unique composition, with clusters of cut-out birds – some representing the advent of aerial warfare, others the spirits of those who lost their lives – and poppies, reflecting different moods. Real poppies, picked from their stems and coated in lacquer to stiffen them in position, are embroidered onto the canvas with wax thread.

Raven’s trademark layering of oils, lacing faster drying paint on top of that taking longer to dry, results in cracking to reveal colours and textures underneath. Scratching the surface has a similar effect, giving her paintings depth and movement.

The augmented reality artwork will go to auction next month at The Royal British Legion’s Poppy Ball and is expected to be sold for around £20,000.

The painting, which is part of a larger collection of work at Castle Fine Art,will also be on display at The Royal British Legion’s annual commemorative gathering at Trafalgar square on Armistice Day on 11th November.

This collaboration comes at a particularly poignant time as Scarlett’s new collection focuses on the poppy, a direct reference to Armistice Day in 1918, a key date etched into world history. In association with The Royal British Legion, the artwork represents the ongoing relevance of the poppy as a symbol of remembrance of the past, but also hope for the future.

Speaking of her virtual artwork, Scarlett said: “I am an action painter so being able to reveal the process to the viewer really fascinates me. I have also always been a fan of the augmented reality app Blippar; it is an absolutely phenomenal piece of technology.

“No matter where the art is featured, be it in print, on a t-shirt or projected onto a big screen, audiences will be able to download the Blippar app and engage with the art to experience its entire deconstruction for a truly poignant experience.

“I am so grateful to be able to debut my art to the public, and for such a fantastic cause. I think it is important that we do remember and that we pay our respects, learn from the past and never forget. I hope the virtual experience will be truly moving for all those who view it.”

Ian Weatherby-Blythe, Castle Fine Art’s managing director, said: “There is no doubt about it that Scarlett’s work is beautiful, visually striking, and, above all, very emotive. The viewer is asked to remember those who served our country, which is especially important at this time of year.

“We don’t always realise the hard work and time that an artist dedicates to a finished piece, but with this app the viewer can see the work in a new way and how it was built up, layer by layer, to create the piece that we see in the flesh.”

Charles Byrne, director of fundraising for The Royal British Legion, founded in 1921 by veterans of the First World War, who adopted the Poppy as their symbol, says: “We are extremely grateful to Scarlett for gifting us one of her unique paintings that bring the Poppy to life and show that this simple flower is a powerful symbol, both for the memory of the fallen and also the future of the living.”

Scarlett Raven’s new collection is now on display at Castle Fine Art, Mayfair (address 24 Bruton Street, W1J 6QQ) and is free of charge to view.

For more information please visit www.castlefineart.com or telephone the gallery directly on 020 3588 0011.


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