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Breathing life into Brit fashion

[ 29 June 2011 | Print This Post ]
29 June 2011

Meet Oli Stafford. A new clothing website helping to restore the economy’s faith in the British men’s clothing industry. Featuring clothes from five leading British fashion labels: Addict, Boxfresh, Duck and Cover, Gul and Saltrock with each brand keeping its own distinct style and history, heavily influenced by surfwear and streetwear. Indeed, while the brands may be amongst the most popular in the UK, they are all still growing and today’s lines are all heavily influenced by their origins.

Self-taught entrepreneur Oli Grimes, gave up a successful career in law to pursue the venture, teaching himself everything from web design through to social media and stock management. Despite it being pretty early days, the signs are suggesting that the gamble will pay off.

Oli said: “These brands were being marginalised by their American counterparts such as Hollister and Abercrombie and I questioned why that was. After all, there’s a wealth of talent in British clothing, and this needs to be supported as the look and feel of these clothes appeals strongly to many young British men and could appeal to so many more”.

Oli Stafford have teamed up with Unshredded magazine and we are delighted to offer you all an exclusive discount of 15% until the end of August – just enter the code ‘UNSHREDDED’ at checkout.

Visit olistafford now and stock up your wardrobe this summer!

There is also free delivery on every order to the UK for the rest of 2011.


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